Software built for Indian businesses
We build the systems that hold it together — sales, stock, billing, your website — shaped around how you already work. Fixed price, written scope, and the code is yours from day one.
How we start
Twenty minutes on what is slowing the business down. No brief needed, no obligation.
Exactly what gets built, what it costs, and what is deliberately left out. Free.
Working slices on a preview link every week — never an eight-week wait for a reveal.
And if an off-the-shelf tool would genuinely serve you better than a custom build, we'll tell you — on the first call, not three weeks in.
Written scope, no hourly meter
Your Git org, from commit one
Something real to click
Cancel with 30 days notice
What we've built
Frappe CRM
Sales pipeline, deployed and customised
Screenshot coming soon
Sales pipeline, deployed and customised
A self-hosted CRM on the Frappe framework — pipeline stages, lead assignment, quotations and dashboards, customised to the client's own sales process rather than a vendor's template. No per-seat licence.
What we do
Eight services with published starting prices. Each page lists what is included, what is deliberately not, and the realistic timeline.
A CRM shaped around how your team actually sells — pipeline, follow-ups, quotations and ownership — instead of a generic tool you have to bend to fit.
A fast, properly built marketing site — real design, real technical SEO, real performance. Not a page builder, not a template with your logo dropped in.
Everything in the static build, plus a real admin panel — edit pages, publish posts, manage products, services and enquiries yourself.
Inventory, purchasing, billing and reporting in one system, modelled on how your operation actually works — including the parts generic ERP quietly ignores.
The full stack: public website, billing and operations web app, and a mobile app for staff or customers — one system, one login, one source of truth.
Automation aimed at the specific manual work costing you hours — document extraction, enquiry triage, WhatsApp responders, report generation — not a chatbot bolted onto your homepage.
The full move from paper to systems — a staged plan, executed in the order that pays for itself fastest, without stopping the business while it happens.
Google Business Profile optimisation and technical SEO — categories, citations, reviews and the site-side signals that decide whether you appear in local results.
What we don't do
We don't run paid ad campaigns, buy backlinks, do print or brand design, or sell per-seat licences. And if an off-the-shelf tool would genuinely serve you better than a custom build, we'll tell you on the first call rather than three weeks in.
How we work
None of it is remarkable — it is simply what we would want if we were the ones paying.
A written scope with a fixed price, listing what is excluded as plainly as what is included. No hourly meter, no discovery that quietly becomes the project.
Vertical slices — schema, API, interface and permissions together — pushed to a preview URL you can open every week. You never wait eight weeks to see something real.
Your existing records imported and reconciled against a physical count, and your staff trained at their own workstation before go-live. This is the step that decides whether a rollout survives.
Documented environment variables, a seed script, a deployment runbook and a recorded walkthrough. Code in your Git organisation, deploys to your accounts.
If an off-the-shelf tool fits better than a custom build, we tell you and the project gets smaller. A smaller honest engagement earns more referrals than a padded proposal.
Retainers cancel with 30 days' notice. There is no licence, no per-seat fee and no contract that makes leaving expensive.
Common questions
Including the ones where the honest answer costs us the project.
Business software: custom CRM, ERP and inventory systems, billing platforms, business websites with real admin panels, mobile apps, and the AI automation layer that removes manual work between them. We also handle Google Business Profile optimisation and technical SEO, because a system nobody can find is a cost centre.
Fixed price against a written scope — no hourly meter. Every service page lists a starting figure and what that figure includes, along with what it deliberately excludes. If discovery reveals work outside the scope we quote it separately in writing before starting.
They are genuine floors, and we say plainly on each page where a real project typically lands above them. A ₹15,000 ERP is a single-location system with inventory, billing and reporting; a multi-branch build with approval hierarchies is ₹40,000 upward. You get the actual number before committing, not after.
You do, from the first commit. It lives in your Git organisation, deploys to your accounts, and handover includes documented environment variables, a seed script and a runbook. If you hire in-house later or move to another vendor, nothing about our work holds you hostage.
Yes, and it happens regularly. If your process is standard enough that ERPNext or an off-the-shelf CRM fits, we say so — even though it means a smaller project or none at all. The alternative is building something you resent paying for.
Thirty days of bug fixing is included with every build. After that a support retainer covering monitoring, dependency updates, security patches and a monthly allowance of change requests is optional — the software works whether or not you buy it.
Audits and website builds usually begin within a week. Application and ERP builds start at the next discovery slot, typically two to three weeks out. If something is genuinely urgent, say so and we will tell you honestly whether it fits.
Yes, remotely. Pricing is quoted in INR and time zones from Europe to Southeast Asia are straightforward. On-site phases for ERP rollouts would be scoped separately.
Next step
One call, a written scope, a fixed price. If a tool you can simply buy would do the job better, we'll say so.